Mobile marketing involves promoting a business by adapting its communication to the device used, specifically smartphones. As the needs of mobile users differ from those on tablets or computers, mobile marketing requires the creation of a strategy aimed at addressing the specific needs of mobile users.
Paid advertising, also known as Search Engine Advertising (SEA), is a method to appear on search engine results pages in the advertising section. Adwords advertising campaigns operate on the purchase of keywords.
Community Management has experienced significant growth over the past decade. Today, companies are placing increasing importance on social media, deploying posts and campaigns to promote their brand and concept.