Search Engine Optimisation
Mobile marketing involves promoting a business by adapting its communication to the device used, specifically smartphones. As the needs of mobile users differ from those on tablets or computers, mobile marketing requires the creation of a strategy aimed at addressing the specific needs of mobile users.
Paid advertising, also known as Search Engine Advertising (SEA), is a method to appear on search engine results pages in the advertising section. Adwords advertising campaigns operate on the purchase of keywords.